For many restaurant owners, takeout options provide a great opportunity for increased profit. Make sure that customers are aware of all of the available takeout options and incentivizing them with coupons, discounts, and recipes can be a great way to increase sales.
One of the best ways to take advantage of this potential revenue is to leverage different tools across social media. Your customers are on many different platforms so promote your restaurant in multiple locations like Facebook, Instagram, and even LinkedIn if your clients order catering for business events.
Targeted ads can be successful on social media, Google, and more. Coupons can be shared on your website or even discount locations like GroupOn to encourage new customers. Consider weekly email blasts with specials to your mailing list to encourage current customers to come back.
Be sure to offer online ordering options and consider locations like GrubHub or consider offering delivery options.
Place promotional materials in key locations around the area and talk to other businesses in the area that might want to partner with you. You can offer advertising at each other’s locations. After all, people get hungry when they stuck waiting at location so why not have menus in a partner’s lobby?
Your customers have gotten use to grabbing food to-go, so it’s still a good idea for restaurants to focus on their takeout offerings. By utilizing an active and creative approach to the promotion of takeout, restaurant owners can better ensure their profits continue to grow.